Privacy Policy

Squamish Dental Group (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and protect your information when you visit our website (https://squamishdentalgroup.com/) or interact with our digital marketing campaigns (including advertisements on Meta/Facebook, Instagram, and search engines).

1. Information We Collect

We collect information in two main ways: directly from you and automatically through tracking technologies.

• Information You Provide to Us Directly

When you submit an appointment request, contact form, or communicate with us online, we may collect:

• Full name
• Email address
• Phone number
• Preferred appointment time and general inquiries
• Any other information you choose to provide in open text fields

Important Note Regarding Medical & Health Data: Our website forms are designed for general administrative inquiries and appointment scheduling only. Please do not submit detailed medical history or confidential personal health details through general contact forms.

• Information Collected Automatically (Cookies & Pixels)

When you browse our website, we automatically collect certain technical and usage details:

• IP address, browser type, device information, and operating system
• Pages visited, time spent on pages, referral URLs, and interactions with website elements
• Cookies, web beacons, and tracking pixels (such as the Meta Pixel and Google Analytics)

2. How We Use Your Information

We use the collected information for the following purposes:

• Patient Inquiries & Scheduling: Responding to questions, scheduling dental consultations, and confirming appointments.
• Digital Advertising & Retargeting: Measuring advertising effectiveness, tracking conversions (e.g., appointment requests from ads), and delivering relevant advertisements on platforms such as Meta (Facebook/Instagram) and Google Ads.
• Website Optimization: Understanding visitor traffic and improving site navigation, speed, and usability.
• Customer Support: Providing timely updates and assistance.

3. Cookies, Tracking Pixels & Targeted Advertising

We use third-party tracking tools, including the Meta Pixel and analytics tags:

• How Meta & Ad Pixels Work: Third parties, including Meta, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet. They use this data to provide measurement services and deliver targeted ads based on your visits.
• How to Opt Out: You can manage or disable cookies directly in your browser settings; adjust your Facebook/Meta ad preferences by visiting your Meta Ad Settings; or opt out of collection and use of information for ad targeting through consumer choice tools such as the Digital Advertising Alliance of Canada (DAAC) or the Network Advertising Initiative (NAI).

4. Disclosure & Sharing of Information

We do not sell, rent, or trade your personal information. We may disclose your information strictly in the following scenarios:

• Service Providers: Trusted vendors and contractors who assist us in operating our website, managing digital marketing campaigns, or hosting database systems, bound by strict confidentiality obligations.
• Legal Requirements: When required by applicable federal or provincial law, court order, or regulatory authority.
• Practice Transfers: In the event of a merger, sale, or transfer of practice assets, in compliance with applicable provincial privacy legislation.

5. Clinical & Personal Health Information (BC PIPA & BCCOHP Compliance)

Personal Health Information collected directly during in-clinic care, examinations, treatment planning, and charting is maintained separately and strictly governed by British Columbia’s Personal Information Protection Act (PIPA) and the regulatory guidelines of the British Columbia College of Oral Health Professionals (BCCOHP).

Such clinical records are maintained securely within our clinical management systems and are never shared with or accessible to third-party advertising platforms or social media networks.

6. Data Security & Retention

We maintain appropriate physical, procedural, and technological safeguards to prevent unauthorized access, disclosure, or modification of the data collected through our site. We retain your contact inquiries only as long as necessary to fulfill the requested service or comply with legal requirements.

7. Your Rights

Depending on applicable privacy laws, you have the right to:

• Request access to the personal information we hold about you.
• Request corrections to inaccurate or incomplete information.
• Withdraw consent to receive marketing or promotional communications at any time by contacting our clinic.